Gluten free delights at Selfridges, London

Yesterday we headed up to London. While we were there we popped into Selfridges as I had heard that they now have a gluten free section in the food hall.

The gluten free deli is not easy to spot as hidden amongst the regular deli. But well worth seeking out! In a separate display case was an array of pies, quiches and fresh filled pasta. Pies and quiches made by Wagfree food. I chose a quiche Lorraine, Mr S who could have chosen any pie or quiche from the main section chose gluten free roasted pepper quiche, these cost £2.79 each.


I asked the assistant if they had a gluten free bakery area. She directed me to the regular cake area and once again there was a special display case clearly marked and closed off from the gluten filled cakes. My eyes were out on stalks! Everything looked delicious! Then I remembered I’m supposed to be staying low sugar. Oh well , just one cake wouldn’t hurt?  We chose a coffee and walnut cake to share costing £3.45 very restrained, I really wanted to have one of each. I think these cakes also come from @wagfree


The bakery assistant also pointed out more gluten free products, gluten free bread on top of the cake display case and an array of biscuits from Peace of cake on a separate stand. You do need to keep your whits about you as half the stand was gluten filled biscuits and brownies. Which could have been disastrous if I had not automatically read the small print. I chose some gluten free and dairy free Apricot Abricotines from Peace of cake London.

I could have honestly spent all day and a great deal of money in Selfridges but had to dash. But decided to visit again soon when we had more time

I can recommend a visit, so exciting to be able to buy such lovely food which is gluten free too. The more we all support, the more likely these sections will grow and we will have even greater choice.

Wag free baked goods are also available in Brixton from their main cafe and bakery. I hope to visit and blog about that soon, watch this space!

We searched for an appropriate picnic spot around Selfridges and came across one of the delightful gated gardens, unfortunately it was private only available to local residents. But by this time we were starving so stood at the garden entrance staring in longingly at the pretty park benches inside and munched on our gluten free quiches. Now I thought that my own homemade pastry was pretty good, Until I tasted wagfree’s beautiful pastry, light and melt in the mouth.  The quiches were really very good.


When we returned home we enjoyed the cake with a much needed cuppa. Once again I quite like my own cakes but this was I have to admit well worth the money. The sugary icing on the top was delicious as was the creamy filling inside the light coffee flavoured cake. But thankfully not overly sweet. Another triumph!


I look forward to my next visit to Selfridges and especially the Food Hall. Better start saving!

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